Frederick Taylor (1919) said as much nearly 100 years ago. “Among the various methods and implements used in each element of each trade there is always one method and one implement which is quicker and better than any of the rest” (Taylor, 1919). This viewpoint came to be known as the "one best way" (Kanigel, 1997).

Best Practice, is a very useful concept. Despite the need to improve on processes as times change and things evolve, Best Practice is considered to describe the process of developing and following a standard way of doing things which multiple organizations can utilize for management and policy formulation.

Here are some of our best practices that we have put at use with our clients in Pragma Communication, which we have found to yield results.

Strategic approach

Efforts entailing public relation need to be a part of a well thought of strategy, which supports the wider commercial objectives of your company.

With guidance from Pragma Communication, you could explore the modus-operandi for a publicity drive.

For example, you may have expansion plans, which rely on being able to attract a venture capitalist or financial institution, for funding your ideas. You would therefore have two priorities: Firstly, to position yourself as a highly successful business model that has yielded results in the past and a positive outlook for the future, and secondly, to ensure that the probable stakeholders know who you are, what you do, and why you are the best.

Knowing your arena

It is very important to develop a realistic understanding of your target audiences. You can hope to make a meaningful impact on people only once you know what matters to them.

Pragma Communication will advise you on how to best influence the publics: What publications do they read? What is your competition talking about? etc.

Focal point

Focal point of a strategic plan is positioning and consistency. Seeing your company's name in print can be immensely satisfying but if the article does not communicate specific aspects of your service and/or expertise, it's unlikely to have the required effect.

Pragma Communication will help you consistently describe your company and communicate your unique selling points, to get the desired impact.