(Factsheet)
About Orizin Technologies
Orizin Technologies is one of the leading RFID solutions providers based in India. The company designs and manufactures all RFID devices like readers, antennas, security gates and portable RFID equipment at Mysore and provide integrated RFID solutions like retail management, assets tracking, supply chain management, jewellery tracking, vehicle tracking and other turnkey solutions to customers in Libraries, Retail, Healthcare, Manufacturing and IT.
Orizin’s unique proposition is that they design and manufacture all RFID products in-house as per the Indian conditions unlike other companies who import products from abroad. This gives them an advantage over others in terms of better customer service and flexibility to customize hardware as required by the client. Orizin is a Billionways funded venture.
Brief on the Assignment
Pragma front ends the PR function for Orizin Technologies. Pragma serves the objective of positioning Orizin as a leader and an innovator in the RFID space and to create and sustain the right mindshare amongst Orizin’s target audience in India. The immediate goal is to have Orizin considered the preferred provider of solutions in the RFID space.
Media Coverage
(Click media logos to view actual coverage)
| Instrument | Interview | Date of Issue | 01-11-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Prashant Agarwal, CEO, Orizin Technologies, in a Q&A with the Asian Hospital & Healthcare Management magazine, around RFID solutions targeted at the Hospital & Healthcare industry. |
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| Instrument | Interview | Date of Issue | 01-11-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Prashant Agarwal, CEO, Orizin Technologies, in talks with BenefIT Magazine, giving inputs around its JTrack product and how it caters to needs of the Jewellery industry. |
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| Instrument | Interview | Date of Issue | 01-11-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Sunil Kumar, VP - Business Development and Sales, Orizin Technologies, in talks with IT Magazine, giving inputs around how relevant RFID technology is to the current day world. |
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| Instrument | Interview | Date of Issue | 29-10-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Sunil Kumar, VP- Business Development and Sales, Orizin Technologies, in talks with TOI, giving details on JTrack product in jewellery domain and other domains where Orizin has RFID solutions being implemented. |
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| Instrument | Interview | Date of Issue | 29-09-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Sunil Kumar, VP- Business Development and Sales, Orizin Technologies, in talks with Tehelka, giving details on domains where Orizin has RFID solutions being implemented. |
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| Instrument | Interview | Date of Issue | 14-09-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Sunil Kumar, VP- Business Development and Sales, Orizin Technologies, gives a better insight on RFID technology and explains how it is slowly but surely gaining momentum in India. |
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| Instrument | Press Conference | Date of Issue | 03-09-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Orizin announced the launch of its Active RFID product offering to enable tracking of laptops and other IT assets. Sunil Kumar, VP - Sales & Marketing, in talks with the media. |
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| Instrument | Industry Story | Date of Issue | 16-07-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Inventory Management Blog discussing Orizin's implementation of RFID solution at Sakhi - a boutique based out of Bangalore - derived from an article published in the RFID Journal. |
Coverage
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| Instrument | Interview | Date of Issue | 01-06-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Orizin Technologies talk about their JTrack product, an RFID solution targeted at jewellery manufacturing vertical, with The Art of Jewellery, India's No. 1 Jewellery trade publication. Read about it online here. |
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| Instrument | Interview | Date of Issue | 10-05-2007 | Place of Issue | Bangalore |
| Activity Synopsis | A short interview of Sakhi - By Chandras with DH, around the RFID solution implemented by Orizin Technologies. |
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| Instrument | Article | Date of Issue | 16-04-2007 | Place of Issue | Bangalore |
| Activity Synopsis | TMC Net on Orizin's implementation of an RFID solution in a garment boutique. |
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| Instrument | Press Release | Date of Issue | 01-04-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Orizin Technologies announce the release of its JTrack product, an RFID solution targeted at jewellery manufacturing vertical. |
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| Instrument | Interview | Date of Issue | 01-04-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Orizin Technologies announce the release of its JTrack product, an RFID solution targeted at jewellery manufacturing vertical, in a 1-1 interview with The Hindu Business Line. Another first coming from the Orizin camp. |
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| Instrument | Article | Date of Issue | 01-04-2007 | Place of Issue | Bangalore |
| Activity Synopsis | An article carried by RFID Journal on Orizin Technologies successful implementation of RFID solution in the garment retail space, first time in the history of Bangalore. Sakhi - By Chandras, a women's boutique, is the first retail outlet of Bangalore, to be fully automated with an RFID based solution. |
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| Instrument | Press Release | Date of Issue | 01-03-2007 | Place of Issue | Bangalore |
| Activity Synopsis | Orizin Technologies announces the successful implementation of its RFID solution in retail segment in Bangalore. |
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