TOTAL hypermarket & mall is the retail venture of the Jubilant Group. Launched in November 2006, TOTAL has two outlets in Bangalore, at Madiwala and Mysore Road. The hypermarket offers the best variety and value on products such as Apparel & footwear, Consumer electronics & IT products, Fresh Fruits & Vegetables, Fresh Fish, Meat & Poultry, Staples & Groceries, Baker’s Factory - Fresh Bakery, Garma Garam - Fresh Home Made Food , FMCG - Processed Foods & Non Foods, Furniture, Home furnishings etc. Each TOTAL outlet has a brand mall which offers shoppers a wide variety of brands to choose from.

TOTAL Hypermarket & mall was to announce its unique initiative called Ladies Day Out. Every Tuesday and Thursday of the week, women will be ferried to & from TOTAL - Madiwala & Mysore Road for free. The initiative kick started on Thursday, 10th Jan 2008. The ‘Ladies Day Out’ initiative provided women with an opportunity to meet and interact with experts on Child psychology, Women’s health, Beauty, Cookery, Waste Management etc. Also, they could enjoy the experience of shopping for products such as fresh fruits & vegetables, fresh fish, meat & poultry, staples & groceries, bakery products etc. at never before wholesale prices. TOTAL also launched their new outlet on Sarjapur Road in Bangalore in Feb 2008. This was their 3rd outlet in Bangalore, within a span of 15 months.

Pragma handled the media relations around the promotion as well as the launch. The objective Pragma achieved for TOTAL was a positioning as a fast growing retail company that wanted to enhance the total shopping experience of the shoppers, rather than just sell stuff and that it wanted people to make informed choices while shopping.