(Factsheet)
About OnTrac
The OnTrac brand represents a pioneering effort and was created with the intention of increasing the competencies of entry level and mid level managers in the BPO industry. OnTrac is a brand of Qbar Technologies Pvt. Ltd. The company has been established by senior managers from the BPO and education industries in India with the objective of providing advanced training and certification programs for various roles in the industry.
The BPO industry is growing at a tremendous pace in India. This growth, while desirable, brings about numerous challenges that the industry needs to address. Key amongst them is the challenge of upgrading abilities of the relatively young entry level and mid management layer in the industry. OnTrac focuses on addressing this specific need of companies. Its training and certification programs for entry-level employees, team leaders and managers has already been successfully implemented in many companies across India.
Brief on the Assignment
Pragma front ends the PR function for OnTrac. OnTrac has been a silent performer and the objective Pragma wishes to achieve for OnTrac is to position Ontrac as a leader and an innovator in Operations oriented training and certification programs for Mid-Level operation Managers in the BPO Industry. Objective is also to create and sustain the right mindshare amongst Ontrac’s target audience in India. The immediate goal being to establish OnTrac as the preferred trainer of choice in the BPO industry.
Media Coverage
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Year 2007
Year 2006
| Instrument | Press Release | Date of Issue | 16-07-2008 | Place of Issue | Bangalore, Chennai, Hyderabad,Pune |
| Activity Synopsis | OnTrac appointed as the India partner to market
University of Cambridge’s BULATS, Business Language Testing Service
OnTrac is the first training provider in India to bag this |
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Coverage (Online) | 
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| Instrument | Industry Story | Date of Issue | 25-06-2008 | Place of Issue | Bangalore, Chennai, Pune, Mumbai, Hyderabad |
| Activity Synopsis | Ravi Venkatesam features in a BPO Industry story in the Economic Times, on how BPOs are waking upto the importance of training to its senior employees and middle management. Covered in Chennai, Pune, Mumbai, Hyderabad and Bangalore. This piece in Pune, Chennai, Mumbai, Bangalore and Hyderabad editions. |
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| Instrument | Interview | Date of Issue | 21-06-2008 | Place of Issue | Bangalore |
| Activity Synopsis | An exclusive interview with Ravi Venkatesam on -OnTrac offerings , services, USP and expansion |
Coverage (Print) |  |
| Instrument | Article | Date of Issue | 16-06-2008 | Place of Issue | All India |
| Activity Synopsis | BPO's take on job-oriented courses in the universities |
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| Instrument | Interview | Date of Issue | 10-06-2008 | Place of Issue | All India |
| Activity Synopsis | Economic slow down to affect attrition - Ravi Venkatesam's take |
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Year 2007
Year 2006