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  Clients Listing >> OnTrac

  (Factsheet)


About OnTrac

The OnTrac brand represents a pioneering effort and was created with the intention of increasing the competencies of entry level and mid level managers in the BPO industry. OnTrac is a brand of Qbar Technologies Pvt. Ltd. The company has been established by senior managers from the BPO and education industries in India with the objective of providing advanced training and certification programs for various roles in the industry.

The BPO industry is growing at a tremendous pace in India. This growth, while desirable, brings about numerous challenges that the industry needs to address. Key amongst them is the challenge of upgrading abilities of the relatively young entry level and mid management layer in the industry. OnTrac focuses on addressing this specific need of companies. Its training and certification programs for entry-level employees, team leaders and managers has already been successfully implemented in many companies across India.


Brief on the Assignment

Pragma front ends the PR function for OnTrac. OnTrac has been a silent performer and the objective Pragma wishes to achieve for OnTrac is to position Ontrac as a leader and an innovator in Operations oriented training and certification programs for Mid-Level operation Managers in the BPO Industry. Objective is also to create and sustain the right mindshare amongst Ontrac’s target audience in India. The immediate goal being to establish OnTrac as the preferred trainer of choice in the BPO industry.


Media Coverage


(Click media logos to view actual coverage)

Year 2007
Year 2006

InstrumentPress ReleaseDate of Issue16-07-2008Place of IssueBangalore, Chennai, Hyderabad,Pune
Activity SynopsisOnTrac appointed as the India partner to market University of Cambridge’s BULATS, Business Language Testing Service OnTrac is the first training provider in India to bag this
Coverage
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Coverage
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InstrumentIndustry StoryDate of Issue25-06-2008Place of IssueBangalore, Chennai, Pune, Mumbai, Hyderabad
Activity SynopsisRavi Venkatesam features in a BPO Industry story in the Economic Times, on how BPOs are waking upto the importance of training to its senior employees and middle management. Covered in Chennai, Pune, Mumbai, Hyderabad and Bangalore. This piece in Pune, Chennai, Mumbai, Bangalore and Hyderabad editions.
Coverage
(Print)
  



InstrumentInterviewDate of Issue21-06-2008Place of IssueBangalore
Activity SynopsisAn exclusive interview with Ravi Venkatesam on -OnTrac offerings , services, USP and expansion
Coverage
(Print)
  


InstrumentArticleDate of Issue16-06-2008Place of IssueAll India
Activity SynopsisBPO's take on job-oriented courses in the universities
Coverage
(Print)
  


InstrumentInterviewDate of Issue10-06-2008Place of IssueAll India
Activity SynopsisEconomic slow down to affect attrition - Ravi Venkatesam's take
Coverage
(Online)
  




Year 2007
Year 2006

 


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