MyDuniya, headed by Ganapathy Subramanian as its Founder & CEO, was founded in 2006 with a vision to empower consumers and enterprises to communicate beyond voice. MyDuniya provides convenience SMS applications for consumers and enable enterprises to interact with their customers. The company is headquartered in Bangalore.

This platform harmonises the power of the web and reach of the mobile phones to deliver personalised services. With over 260 million mobile phones and growing at a rapid pace, many convenience services that are traditionally delivered/accessed through web or other means can be extended to the mobile world. The mobile world has the advantages of instant reach and personalisation that enable several custom solutions. MyDuniya empowers an entry level mobile user with several convenience services through SMS without the need for GPRS/Internet that spare the trouble of reaching out to a computer.

The user, just by sending an SMS, can • Send an e-mail • Save and retrieve any personal information • Send a file to an e-mail address • Share and access contact information • Interactive Group messaging

Pragma front ends the PR function for MyDuniya. The objective Pragma wishes to achieve for MyDuniya is to position it as a leading beyond voice mobile application and service provider, offering a highly scalable model of providing consumer services that will empower even an entry level mobile user. Also to project the thought leadership of people working behind the brand.