About the Seminar
Michigan Learning centre is hosting a seminar on “The new age of Business Innovation” led by Professor C.K Prahalad, one of world’s premier business thinker and Professor M.S Krishnan, a leading technology expert and management guru. The focus of the seminar will be on ‘How to reinvent company processes and culture in order to sustain innovative solutions’. The seminar is to be held at The Windsor, Bangalore. The seminar is organized collectively by Michigan Learning Centre, IIIT-B, CIM India and the public and media relations are being handled by the city based PR firm, Pragma Communication.
Brief on the Assignment
Pragma is providing the PR & Media Relations support towards this seminar. Pragma is also organizing a press conference as a curtain raiser to the new book co-authored by Prof Prahalad & Prof Krishnan, "The New Age of Innovation".
Media Coverage
(Click media logos to view actual coverage)
| Instrument | Interview | Date of Issue | 11-07-2008 | Place of Issue | Bangalore |
| Activity Synopsis | Indian Management begins with a clean slate |
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| Instrument | Press Conference | Date of Issue | 11-07-2008 | Place of Issue | Bangalore |
| Activity Synopsis | The New Age of Business Innovation – a unique leadership seminar in Bangalore |
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| Instrument | Press Release | Date of Issue | 03-07-2008 | Place of Issue | All India Edition |
| Activity Synopsis | Michigan Learning Centre hosts seminar on “The New Age of Business Innovation”
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