About DiabetesIndia
“DiabetesIndia”, originally named as “The Indian Task Force on Diabetes Care in India”, was initially formed by a group of around 400 practicing diabetologists and has now opened doors to other medical specialists, family physicians, people with diabetes and all others interested in the cause of diabetes. The concept of diabetes care which is “available, accessible and affordable” to all people with diabetes, is the main aim and objective of “DiabetesIndia”. The association is also involved in philanthropic activities like free insulin supplies for the economically deprived, prevention initiatives especially amongst school children.
Diabetes has emerged as a major healthcare problem in India. According to Diabetes Atlas published by the International Diabetes Federation (IDF), there were an estimated 40 million persons with diabetes in India in 2007 and this number is predicted to rise to almost 70 million people by 2025.
Brief on the Assignment
Pragma is providing media relations and support towards the "3rd DiabetesIndia International Conference" being organized in Bangalore.
Media Coverage
(Click media logos to view actual coverage)
| Instrument | Interview | Date of Issue | 29-09-2008 | Place of Issue | All India |
| Activity Synopsis | Balaji Sreenivasan on an interview with Channel World magazine discussing Aurigo's marketing startegy, Microsoft partnership & future alliances |
Coverage (Print) |  |
| Instrument | Press Release | Date of Issue | 15-09-2008 | Place of Issue | All India |
| Activity Synopsis | Aurigo Software Techologies partnered with Columbus IT, Microsofts largest partner to deliver ERP solutions in Middle East and Africa |
Coverage (Print) |  |
Coverage (Online) | 






|
| Instrument | Interview | Date of Issue | 02-09-2008 | Place of Issue | Bangalore,Chennai,Hyderabad |
| Activity Synopsis | Mr. Balaji Sreenivasan interviewd by Deccan Chronicle on evolution of his company Aurigo, its offerings and services |
Coverage (Print) |  |
| Instrument | Interview | Date of Issue | 01-09-2008 | Place of Issue | All India |
| Activity Synopsis | Mr. Balaji Sreenivasan disussing on Automated monitoring of construction process with Buildtoech Magazine |
Coverage (Print) | 
 |
| Instrument | Press Release | Date of Issue | 11-08-2008 | Place of Issue | All India |
| Activity Synopsis | Appointment release of Ms. Sheila Gulati, General Manager, Microsoft Corporation joining the advisory board of Aurigo Software Technologies |
Coverage (Online) | 


 |
| Instrument | Industry Story | Date of Issue | 11-08-2008 | Place of Issue | Bangalore |
| Activity Synopsis | Mr. Balaji Sreenivasan, CEO, Aurigo Software Technologies views on the Post appraisal blues - an idustry story of Express Computers |
Coverage (Print) | 
|