Online Communication is about managing the Public Relations for our clients, through websites, portals, wires and soft newsletters. Integrating online communication into public relations services ensures that clients receive maximum exposure, not only in print publications, but also in terms of online visibility.
More and more businesses are understanding, the importance of having an online presence. However, only a few correlate the importance to a well written and optimized press release. While some, still underestimate the credible impressions created by online communication. A well drafted press release, submitted through the right online press release distribution channels, could reach the masses in millions and generate enormous traffic and interest.
Online Communication has also been gaining grounds, in some cases over the print media, due to its extensive shelf life and unlimited real estate.
A print media is bound by the number of pages in publications, and to some extent to the additional face covers, inserts, book marks, etc. The real estate in online space, however, is unlimited. An online communication piece, surfaces in searches, appears on linked websites from where it was originally posted, creates impressions in newsletters, community sites, tag sites, and what not. The outreach is endless. In real terms, the landscape of online outreach has drastically changed. And this with declining costs of computer memory and secondary storage.
Secondly, nobody reads yesterday's newspaper. However, a piece of online communication stays, typically, anywhere between 3 days to years together. Probably, till the storage runs out. And more importantly, it just doesn't stay, appears in searches and catches eye balls too.
The internet users in India are close to 42 million as per the IAMAI & IMRB reports. Out of the 42 million, 27 million are considered active users. Reaching out to the 27 million prospective customer base is what online communication is all about.
According to the Interactive Advertising Bureau (IAB) 2007 Internet Advertising Revenue Report, online ad revenues totaled $21.2 billion last year. That was 26.1% higher than the previous year.
